Launched in the early 1970s, Roberto Cavalli SpA is one of the most renowned and respected “Made in Italy” brands due to the creativity and stylistic innovation that has always distinguished its clothes, its shoes and its bags. Distributed worldwide through an extensive network of 179 flagship stores and major retailers, the brand is known for glamour, rock and roll, and color.
Roberto Cavalli awarded worldwide media planning and buying responsibility to Out There, tapping into the agency’s global market expertise. Previously, Roberto Cavalli’s advertising was handled in-house.
While Roberto Cavalli continues to focus on print in 2015 with the majority of its media budget allocated into national fashion titles, Out There ushered this traditional media advertiser into the digital age with the brand’s first online campaign timed to coincide with Milan fashion week. To leverage the concentration of editorial content and focus of the week, key Italian fashion and news sites such as Amica and Correire della Sera were utilized. Spectacular units such as customized skins and homepage takeovers created significant impact for the brand and delivered targeted reach during the shows.