Michael Kors recently took advantage of a unique opportunity to showcase their Spring campaign at the elegant Galleria Vittorio Emanuele II. The important renovation works of Galleria facade created an artistic environment for an out-of-home communication. Out There selected this prestigious and iconic Milanese monument for the Michael Kors spring campaign, timed during Salone de Mobile Exhibition and just before the 2015 Expo. The Galleria Vittorio Emanuele II is a true symbol of the city, it connects the Cathedral Square to La Scala Square where the famous Opera House is located and is considered the traditional Milanese salotto for business lunches or dinners. The Galleria also houses five star hotels and luxury boutiques.
Michael Kors chose the 2014 Venice Film Festival to reiterate its brand presence. Due to the city’s historic nature, advertising is typically restricted to billboards and scaffolding installed around building renovations. Out There selected the Marciana Library building as the backdrop for Michael Kors’ La Zecca banner because of its proximity to the film festival. Visible from the intersecting area between the Lido and San Marco Square, the glamorous banner could not be missed.