Farfetch is a pioneering website that allows customers to access designer fashion from over 300 of the world’s best independent designer boutiques. From established labels to emerging names, the site’s edit of 1,500 designers marks a revolutionary new level in online retail.
Out There was charged with the task of increasing awareness of Farfetch among fashion forward and elite shoppers in the US, UK, Japan and Russia in its first-ever advertising campaign. Using print, OOH and digital media, Out There devised a media strategy that honed in on Farfetch’s key markets and specific target audiences, ensuring the most efficient media buy for the brand.
The Spring campaign launched in print with the March issue of Vogue, followed by Vanity Fair, W and regional titles such as Ocean Drive and Paper City. OOH and digital campaigns launched concurrently in New York, Chicago, LA and London and on fashion and lifestyle websites such as Style.com and Departures.com.
After a successful Spring campaign, the Autumn initiative expanded and saw OOH and print exposure across first class platforms in both Tokyo and Moscow. With an expanded global partnership, Out There is excited to continue the relationship with Farfetch into 2016.