Out There is a global, integrated creative and media agency.

Client Calvin Klein Case Study Mexico City 2014

Having managed many successful campaigns for Calvin Klein in Europe, Out There helped CK Jeans promote the brand in Mexico highlighting the #mycalvins hashtag. Key to the campaign goals was the need for a bespoke solution which required hand selected street level wallscapes in only the most prestigious neighborhoods in Mexico City.

The result was a high profile execution encouraging local residents to participate in a global social media initiative: inviting them to use the hashtag #mycalvins to tag a photo of themselves in their Calvins for a chance to be featured in the #mycalvins gallery.