Out There is a global, integrated creative and media agency.

Client Z Zegna Case Study Advertising Campaign FW 15 Project Details

The objective of the FW15 campaign was to reinforce Z Zegna’s core philosophy: Tailoring meets Sportswear. Out There selected Grammy nominated DJ, Adrian Lux, to create an exclusive soundtrack and star in the campaign. Adrian exemplifies the dynamic, multifaceted spirit of the reinvigorated Z Zegna man. Directed by Tell No One and photographed by Andrea Spotorno, the campaign illustrates the dynamic, 24/7 functionality of the new Z Zegna collection as viewers follow Adrian throughout a day on the move.