To visually introduce the new spirit of the reinvigorated Z Zegna, Out There focused on the notion of juxtaposing elements to express the label’s unique fusion of sportswear and formalwear.
Out There wanted to express the notion of transformation throughout time as the Z Zegna wardrobe is something that can be adapted to any situation, 24 hours a day. Out There also highlighted different ways the collection can be worn, whether conservatively or layered, depending on if you wish to fit in or stand out.
Out There’s concept for the campaign developed around slowing down urban sports movements to give the campaign an innovative and technologically advanced feel. Out There called on director Jacob Sutton to infuse a dramatic tension to the images.