Launched in February 2014, TVTOR is a new magazine from creative director Matthias Vriens-Mcgrath. TVTOR seeks to set a new benchmark in publishing that unites the art and fashion worlds in an innovative way. To achieve this goal, Vriens-Mcgrath searched for a collaborator to oversee the art direction of the title’s provocative mix of fashion, beauty, and contemporary art. Vriens-Mcgrath also wanted a partner who could develop all sales materials.
To introduce TVTOR to the fashion, art and media communities, Out There created a memorable visual concept called ‘The Tantalizer’. Bold and provocative, Out There’s art direction of the 400 page debut issue fully expressed the core values of TVTOR. Out There also managed the magazine’s launch event during Milan fashion week, which was attended by the industry’s most influential figures.
Brand collateral, Magazine layout and design, Art direction, Launch event