Salvatore Ferragamo wanted to create an engaging film that would work across all of its digital platforms. The film would rely on the power of storytelling, in order to appeal to both younger luxury shoppers and the brand’s core clientele.
Out There produced “Walking Stories,” a sophisticated short film series for the brand. Directed by Out There’s film director Luca Guadagnino, the 21 minute romantic comedy was released in eight bi-weekly episodes on Ferragamo’s website and YouTube channel. In its first month, “Walking Stories” garnered over 1.2 million views and made an impressive presence on social media platforms such as Twitter and Instagram.
Creative concept, Production, Film advertising campaign, Additional content, Social media strategy, Launch event