Kartell looked to create an informative and engaging platform to showcase the partnership and products created in collaboration with the respected bathroom design firm Laufen.
Out There designed a dedicated website and developed the six brand values for the collection. We also collaborated with artist Sarah Beeby to create six animated GIFs to express each of these concepts. The collection was showcased through ambient images that could be viewed in three different sizes and a full product catalogue, complete with technical details, to both engage and inform.
Content strategy, Production, Website design, Web programming