Gray V creates unique soundtracks for brands and businesses primarily within the hospitality and retail sectors. Their deep knowledge of music, combined with a consideration for subtle nuances, allows them to create suitable playlists for each of their clients. Gray V wanted to demonstrate how it controls the right atmosphere for its clients by simple shifts in music throughout the day.
Out There worked with photographer Martin Crook to capture a range of Gray V clients’ environments at different times of the day. By integrating Gray V’s playlists and the resulting imagery, we were able to visualise how the Gray V team curated the mood of each environment. The mix of stills, animated GIFs and mp4 playlists underscores the modern, tech-savvy ethos of the company.
Branding, Art direction, Interactive design, Development