Out There created a fresh brand image for Buccellati focusing on the brand’s bespoke watch, The Autore. The campaign was timed for Baselworld, the jewelry industry’s preeminent trade fair. The new Buccellati images were unveiled to the trade community and international newspaper readers by means of a newly developed print campaign, imagery for exhibition signage, and POS collateral. A separate advertising campaign for Buccellati’s latest collection, shot by Philippe Lacombe, launched in September 2014 on both print and digital platforms.
Creative concepts, Art direction